BuildRocket LabsWhat should a physiotherapy website include?
A physiotherapy website needs four things above all: a page for each condition you treat, a booking path that works one-handed on a phone, real clinician credentials with real photographs, and your reviews visible on the site rather than only on Google. 71% of patients use online reviews as the very first step in finding a new provider, so by the time someone reaches your site they are checking whether you match what they read.
Everything else on a clinic website is optional. These four decide whether an anxious person in pain books with you or keeps scrolling.
[ published 2026-07-26 · updated 2026-07-26 ]Why condition pages rather than a services list?
Because nobody searches for "physiotherapy". They search for the thing that hurts — lower back pain, a rotator cuff injury, post-operative knee rehabilitation — and they want to know you have treated it many times before.
A single services page listing twelve treatments answers none of those searches well. Twelve pages, each properly written, answer all of them — and give AI assistants something specific enough to cite when someone asks for help with that exact problem.
- One page per major condition, written for the patient, not the referrer
- What the first appointment actually involves — this removes the biggest booking hesitation
- Session pricing and package pricing, published
- Clinician profiles with genuine qualifications and registration numbers
- Insurance and reimbursement details where they apply
- Location, parking, stairs and accessibility, stated plainly
How much do reviews matter, and where should they live?
A great deal, and in both places. 97% of consumers read online reviews for local businesses, and 65% of patients who use reviews check them often or sometimes while choosing care.
Surface them on the site as well as on your profiles. And ask: 72% of patients who post reviews leave positive ones, which makes asking satisfied patients to review you the highest-leverage marketing a clinic has — and it costs nothing.
Does the site need online booking?
It needs a booking path. Whether that is a real-time calendar or a well-designed request form depends on how your diary works — a clinic with irregular availability is often better served by a fast request form than a calendar that shows the wrong slots.
What it must not be is a phone number alone. Plenty of patients will not call, and a form that only works on desktop is the same as no form.
How does an AI assistant read a physiotherapy website?
The same way it reads any local business: it checks whether your details are consistent everywhere, whether your pages answer the specific question being asked, and whether other sources it trusts mention you.
This is increasingly not a marginal channel — 45% of consumers now use ChatGPT or similar tools to evaluate local businesses. Condition pages written in plain, specific language are what make you quotable.
Related questions
q01Should we publish our session prices?
Yes, in nearly every case. Price is the most common reason someone abandons a clinic website, and the patient who leaves because of a published price was not going to book. The one who stays has already accepted the cost.
q02Do we need photographs of the clinic?
Real ones, yes. Patients are trying to judge whether a place is clean, professional and easy to get into. Stock photography of a generic treatment room actively undermines that — and on a proof-first site, we would not use it anyway.
q03How many condition pages is too many?
There is no upper limit on pages you can write properly, and a hard limit on ones you cannot. Five thorough condition pages beat twenty thin ones — thin pages harm more than they help with both search engines and AI assistants.
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